Sony Bravia XBR-Series KDL-40XBR4 40-Inch 1080p LCD HDTV | 
| Brand: Sony
Category: CE
List Price: $2,499.99
Buy New: $1,875.00
You Save: $624.99 (25%)
New (6) Used (5) from $1,531.35
Rating:  65 reviews
Sales Rank: 5764
Color: Black
Media: Electronics
Batteries Included: Yes
Display Size: 40
Shipping Weight (lbs): 69
Dimensions (in): 28.2 x 43.7 x 12.7
Warranty: 1 year warranty
MPN: KDL40XBR4
Model: KDL40XBR4
UPC: 027242717442
EAN: 0027242717442
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: BRAND NEW FACTORY SEALED- SHIPS IMMEDIATELY-FULL SONY WARRANTY
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| Features:
| • | 10-bit 16:9 Full HD 1080p Panel (1920x1080) | | • | Motionflow with FHD 120 Hz high frame rate capability | | • | BRAVIA Engine PRO & Live Color Creation system | | • | 1080p Inputs: HDMI (x3), YPbPr (x2), PC | | • | Advanced Contrast Enhancer (ACE) |
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| Editorial Reviews:
Amazon.com Product Description
The Sony BRAVIA XBR KDL-40XBR4 40-inch 1080p LCD Flat Panel HDTV continues Sony's tradition of making outstanding televisions. The 40-inch screen is ideal for medium-size rooms. Sony does not hold back with any technologies, and the XBR series is its flagship line--so with the XBR, you know you'll get the best quality home theater experience available. 
The KDL-40XBR4 has vibrant colors and a 178-degree viewing angle. View larger. View product demo (requires Flash). | 
The XBR series delivers beautful visuals while incorporating all of Sony's latest technologies.
View more details. | Top-Notch Video Performance
The XBR KDL-40XBR4 is a 1080p television with a full 1920 x 1080 resolution, the highest resolution available for the sharpest, clearest picture. The KDL-40XBR uses the most recent HDMI 1.3 interface, which houses both audio and video signals in one connector and has the bandwidth to support the data needed for the high resolution. Sony's Bravia Engine Pro Full Digital Video Processor upconverts all video signals to 1080p so you can watch all your old DVDs on this glorious display. Sony complements the high resolution with the latest technology in color reproduction. The KDL-40XBR is a 10-bit display with 10-bit processing. Most panels are only 8-bit. The added bit depth here means a larger color palette for more faithful color reproduction and smoother transitions from one color to the next. Additionally, the display also supports the new x.v.Color standard, which dramatically increases the available color space. The end result is a picture that is so detailed, colorful, and vibrant, you'd have a hard time distinguishing it from real life. The KDL-40XBR4 features Sony's Motionflow technology, which automatically adjusts for and applies the proper processing for optimal motion reproduction depending on the video input. This includes support for 24 frames per second (24p) video, which displays video content at the 24-frames-per-second rate at which it was originally filmed or recorded. With 24p, you get the most faithful possible reproduction of the original. A Wide Variety of Inputs
This Sony television's wide variety of inputs ensures compatibility with your other home theater components. There are three HDMI connections for Blu-Ray, HD DVD, and other technologies requiring the high bandwidth, and two component video inputs, three composite video inputs, one S-Video input, one PC Audio and Video input, and five analog audio inputs. Even with a collection of legacy components, you shouldn't have a problem connecting to the KDL-40XBR4. Stunning Looks
The KDL-40XBR4 not only displays stunning video but is itself a head-turner. It features Sony's unique floating glass frame along with a black bezel that can be interchanged with optional color bezels to match the display to your decor. Outstanding Ergonomics and Simplicity of Control
Sony's Xross Media Bar interface is an award-winning, intuitive on-screen display that makes setup a breeze, with menus and controls logically laid out for quick access. The KDL-40XBR4 also features Theatre Sync technology, based on the HDMI-CEC standard, which means you can easily connect to and control compatible devices. For example, when the KDL-40XBR4 is connected to a compatible DVD player, you can turn on both the DVD player and the television and start playing a DVD with a single push of a button on the remote. When you're done, another push of a button powers everything down. With Theatre Sync, you can spend time enjoying the movie rather than waste time setting everything up. More Than Just a Television
Because more and more people expect to view photos on their HDTVs, Sony developed a Photo TV HD mode that optimally sets the sharpness, gradation, and color to make digital photos look like printed photography. The KDL-40XBR4 is backed by a 1-year limited warranty for parts and labor.
 | Full HD Quality HDTV provides up to six times the visual detail of the Standard Definition television. You need an HDTV set, HD sound and a source of HD content to make sure you're really getting HD. | |
| | |  | One-step Simplicity It's easy to setup your HDTV system. A single HDMI cable carries both audio and video signals, while it also banishes confusing setup and cord tangles. | | | | |  | You're Surrounded HD broadcasting can include up to 7.1 channels of surround sound. A Sony HD Audio system lets you experience every whisper. | | | | |  | Ready for Primetime You've got the set, now get the shows. HD sports, comedies, dramas, movies and more are available on Broadcast, Cable and Satellite TV. | |
What's in the Box
KDL-40XBR4 40-inch LCD flat panel HDTV, remote control, 2 AA batteries, AC power cord, operating instructions, quick setup guide, warranty card, table top stand, and support strap.
Product Description
Over the years XBR has stood for the best consumer TV's Sony has to offer and this year's line up is no exception. The XBR line of Full HD 1080p televisions incorporate all of Sony's latest technologies (including HDMI v1.3 features such as x.v.Color and Deep Color). Additional features like Motionflow 120Hz enable smoother motion when viewing movies or fast-action sports. BRAVIA Engine PRO with Digital Reality Creation upconverts all interlaced and progressive video signals including HD signals directly to 1080p for amazing detail and sharpness. And it's only fitting that your XBR make a statement not only through breathtaking picture quality, but by taking your breath away with optional color bezels. Now your LCD TV can be as distinct as your own personal style.
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| Customer Reviews: Read 60 more reviews...
 Sony Bravia XBR4 August 31, 2008
booklady (Pittsburgh, PA)
This is a very good buy. Easy to set-up and operate. Colors are great & images are extremely clear.
Don't be cheap August 31, 2008
Eric Gomez (Sherman Oaks, California USA)
I have always purchased Sony TVs, even since my family got its first Trinitron. The Sonys are always a notch above other TVs, which is why they cost more. That being said this might be the cream of the crop when it comes to TVs. Get this TV and you can literally tell your friends that your TV is better than their's, sight unseen. They might hate you for it until they come over and see it for themselves.
The images are sharp, as you would expect them to be. Going to the store to see it doesn't give it justice until you lower the brightness and the contrast on the TV. Because stores always blast all the settings to full, distorting the picture into some super bright blob. Get it home, calibrate it to the proper contrast and brightness settings and then sit back and enjoy. The picture will blow you away.
 Delivery was a joke August 13, 2008
Phil in ATL. (GA, USA)
0 out of 3 found this review helpful
Whoever Amazon used to deliver this TV is a joke. They changed the delivery time 4 times (after i organized to stay at home from work to meet them). The delivery guy on the phone was rude and had the IQ of a 4 year old (no offense kiddies) - when he could understand English. They had no idea what they were doing when they delivered the TV. I've bought from Best Buy before and their delivery guys were great. I saved money on the TV with Amazon but at what cost? I cringe to think the mess that will be created if i need to return the TV or get service on it.
Come on Amazon, where do you find these clowns???????
Sony XBR July 27, 2008
Robert Seward (Pawleys Island, SC)
0 out of 1 found this review helpful
My Sony XBR 40" LCD TV is a superior setSony Bravia XBR-Series KDL-40XBR4 40-Inch 1080p LCD HDTV. And Amazon was the absolute best way to pay and ship it.
Bow down to Sony July 18, 2008
Jason Chen (San Francisco, CA)
One word to describe this Sony HDTV...AMAZING. The picture quality will be like nothing you've ever seen. The aesthetics of the TV is absolutely gorgeous. The sound is good, but you would be doing yourself an injustice if you didn't get a nice sound system with this TV. I am extremely pleased overall with this TV.
One minor gripe I have about this TV, however, is the fan noise in the back. I knew about this issue before I bought the TV and it's unnoticeable when you're watching TV since it's just a small buzzing noise. You would really only notice it when shuffling through the inputs when there is absolutely no sound coming from your TV or if you were to put the TV on mute.
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